The New York Times: An analysis of key user numbers in Print, Online, Mobile, Facebook, Twitter

DSP-Partners analyzed the number of readers of the New York Times across its Facebook, Twitter, Mobile, Web and printed media sites.

New York Times: #of users
New York Times: #of users

Key findings include:

  • The NYT website has 24x the reach of the print-publication
  • #Digital subscribers are 60% of Print subscribers
  • Twitter generates almost 2x number of Facebook followers
  • NYT has 40x web-users (non-paying) vs. digital subscribers (paying)
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