Everything else that might help you thrive in Digital Times

Strategies for Digital Times: Crossing the chasm - a great book by Geoffrey A. Moore

In this best-selling book, Geoffrey A. Moore describes winning strategies to scale up businesses in software and technology - though it was written back in the late 90s, it is still the 'bible' for software-strategy and growth.

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On edge use-cases

Edge use-cases are those, that are interesting from a product manager's and engineer's standpoint and often resemble great intellectual challenges - still, mostly they are hardly relevant to the majority of customers.

Traveling lite...

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Traveling with IT- and Telco-Equipment - it is still too much to carry.

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Most Frequently Asked Questions About Affiliate Marketing (Wed, 01 Jun 2022)
Most Frequently Asked Questions About Affiliate Marketing There are lots of questions floating around about how affiliate marketing works, what to do and what not to do when it comes to setting up a business. With so much uncertainty surrounding both personal and business aspects of affiliate marketing. In this post, we will answer the most frequently asked question about affiliate marketing 1. What is affiliate marketing?  Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all! 2. What is an affiliate program?  An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly. 3. What is an affiliate network and how do affiliate networks make money?   Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network. 4. What's the difference between affiliate marketing and dropshipping?  Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.  5. Can affiliate marketing and performance marketing be considered the same thing?  Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.  6. Is it possible to promote affiliate offers on mobile devices?  Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity. 7. Where do I find qualified publishers?  The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy. 8. What is an affiliate disclosure statement?  An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.  9. Does social media activity play a significant role in affiliate marketing?  Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic. 10. What is a super affiliate?  A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing. 11. How do we track publisher sales activity?  Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.  12. Could we set up an affiliate program in multiple countries?  Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country. 13. How can affiliate marketing help my business? Affiliate marketing can help you grow your business in the following ways:  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.  You get access to friendly marketers who are eager to help you succeed.  It also helps you to promote your products by sharing links and banners with a new audience.  It offers high ROI(Return on investment) and is cost-effective.  14. How do I find quality publishers?  One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network. 15. How Can we Promote Affiliate Links?  Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including: A website or blog Through email marketing and newsletter Social media, like Facebook, Instagram, or Twitter.  Leave a comment on blogs or forums. Write an e-book or other digital product. Youtube  16. Do you have to pay to sign up for an affiliate program?  To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away. 17. What is a commission rate?  Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant. Who manages your affiliate program?  Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency. 18. What is a cookie?  Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration 19. How long do cookies last?  The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click. Final Saying Most new affiliates are eager to begin their affiliate marketing business. Unfortunately, there is a lot of bad information out there that can lead inexperienced affiliates astray. Hopefully, the answer to your question will provide clarity on how affiliate marketing works and the pitfalls you can avoid. Most importantly, keep in mind that success in affiliate marketing takes some time. Don't be discouraged if you're not immediately making sales or earning money. It takes most new affiliates months to make a full-time income.
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What is Blockchain: Everything You Need to Know (2022) (Mon, 18 Apr 2022)
What is Blockchain If you want to pay online, you need to register an account and provide credit card information. If you don't have a credit card, you can pay with bank transfer. With the rise of cryptocurrencies, these methods may become old. Imagine a world in which you can do transactions and many other things without having to give your personal information. A world in which you don’t need to rely on banks or governments anymore. Sounds amazing, right? That’s exactly what blockchain technology allows us to do. It’s like your computer’s hard drive. blockchain is a technology that lets you store data in digital blocks, which are connected together like links in a chain.  Blockchain technology was originally invented in 1991 by two mathematicians, Stuart Haber and W. Scot Stornetta. They first proposed the system to ensure that timestamps could not be tampered with. A few years later, in 1998, software developer Nick Szabo proposed using a similar kind of technology to secure a digital payments system he called “Bit Gold.” However, this innovation was not adopted until Satoshi Nakamoto claimed to have invented the first Blockchain and Bitcoin. So, What is Blockchain? A blockchain is a distributed database shared between the nodes of a computer network. It saves information in digital format. Many people first heard of blockchain technology when they started to look up information about bitcoin. Blockchain is used in cryptocurrency systems to ensure secure, decentralized records of transactions. Blockchain allowed people to guarantee the fidelity and security of a record of data without the need for a third party to ensure accuracy. To understand how a blockchain works, Consider these basic steps: Blockchain collects information in “blocks”. A block has a storage capacity, and once it's used up, it can be closed and linked to a previously served block. Blocks form chains, which are called “Blockchains.” More information will be added to the block with the most content until its capacity is full. The process repeats itself. Each block in the chain has an exact timestamp and can't be changed. Let’s get to know more about the blockchain. How does blockchain work? Blockchain records digital information and distributes it across the network without changing it. The information is distributed among many users and stored in an immutable, permanent ledger that can't be changed or destroyed. That's why blockchain is also called "Distributed Ledger Technology" or DLT. Here’s how it works: Someone or a computer will transacts The transaction is transmitted throughout the network. A network of computers can confirm the transaction. When it is confirmed a transaction is added to a block The blocks are linked together to create a history. And that’s the beauty of it! The process may seem complicated, but it’s done in minutes with modern technology. And because technology is advancing rapidly, I expect things to move even more quickly than ever. A new transaction is added to the system. It is then relayed to a network of computers located around the world. The computers then solve equations to ensure the authenticity of the transaction. Once a transaction is confirmed, it is placed in a block after the confirmation. All of the blocks are chained together to create a permanent history of every transaction. How are Blockchains used? Even though blockchain is integral to cryptocurrency, it has other applications. For example, blockchain can be used for storing reliable data about transactions. Many people confuse blockchain with cryptocurrencies like bitcoin and ethereum. Blockchain already being adopted by some big-name companies, such as Walmart, AIG, Siemens, Pfizer, and Unilever. For example, IBM's Food Trust uses blockchain to track food's journey before reaching its final destination. Although some of you may consider this practice excessive, food suppliers and manufacturers adhere to the policy of tracing their products because bacteria such as E. coli and Salmonella have been found in packaged foods. In addition, there have been isolated cases where dangerous allergens such as peanuts have accidentally been introduced into certain products. Tracing and identifying the sources of an outbreak is a challenging task that can take months or years. Thanks to the Blockchain, however, companies now know exactly where their food has been—so they can trace its location and prevent future outbreaks. Blockchain technology allows systems to react much faster in the event of a hazard. It also has many other uses in the modern world. What is Blockchain Decentralization? Blockchain technology is safe, even if it’s public. People can access the technology using an internet connection. Have you ever been in a situation where you had all your data stored at one place and that one secure place got compromised? Wouldn't it be great if there was a way to prevent your data from leaking out even when the security of your storage systems is compromised? Blockchain technology provides a way of avoiding this situation by using multiple computers at different locations to store information about transactions. If one computer experiences problems with a transaction, it will not affect the other nodes. Instead, other nodes will use the correct information to cross-reference your incorrect node. This is called “Decentralization,” meaning all the information is stored in multiple places. Blockchain guarantees your data's authenticity—not just its accuracy, but also its irreversibility. It can also be used to store data that are difficult to register, like legal contracts, state identifications, or a company's product inventory. Pros and Cons of Blockchain Blockchain has many advantages and disadvantages.  Pros Accuracy is increased because there is no human involvement in the verification process. One of the great things about decentralization is that it makes information harder to tamper with. Safe, private, and easy transactions Provides a banking alternative and safe storage of personal information Cons Data storage has limits. The regulations are always changing, as they differ from place to place. It has a risk of being used for illicit activities  Frequently Asked Questions About Blockchain I’ll answer the most frequently asked questions about blockchain in this section. Is Blockchain a cryptocurrency? Blockchain is not a cryptocurrency but a technology that makes cryptocurrencies possible. It's a digital ledger that records every transaction seamlessly. Is it possible for Blockchain to be hacked? Yes, blockchain can be theoretically hacked, but it is a complicated task to be achieved. A network of users constantly reviews it, which makes hacking the blockchain difficult. What is the most prominent blockchain company? Coinbase Global is currently the biggest blockchain company in the world. The company runs a commendable infrastructure, services, and technology for the digital currency economy. Who owns Blockchain? Blockchain is a decentralized technology. It’s a chain of distributed ledgers connected with nodes. Each node can be any electronic device. Thus, one owns blockhain. What is the difference between Bitcoin and Blockchain technology? Bitcoin is a cryptocurrency, which is powered by Blockchain technology while Blockchain is a distributed ledger of cryptocurrency  What is the difference between Blockchain and a Database? Generally a database is a collection of data which can be stored and organized using a database management system. The people who have access to the database can view or edit the information stored there. The client-server network architecture is used to implement databases. whereas a blockchain is a growing list of records, called blocks, stored in a distributed system. Each block contains a cryptographic hash of the previous block, timestamp and transaction information. Modification of data is not allowed due to the design of the blockchain. The technology allows decentralized control and eliminates risks of data modification by other parties. Final Saying Blockchain has a wide spectrum of applications and, over the next 5-10 years, we will likely see it being integrated into all sorts of industries. From finance to healthcare, blockchain could revolutionize the way we store and share data. Although there is some hesitation to adopt blockchain systems right now, that won't be the case in 2022-2023 (and even less so in 2026). Once people become more comfortable with the technology and understand how it can work for them, owners, CEOs and entrepreneurs alike will be quick to leverage blockchain technology for their own gain. Hope you like this article if you have any question let me know in the comments section FOLLOW US ON TWITTER
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ProWritingAid VS Grammarly: Which Grammar Checker is Better in (2022) ? (Sun, 13 Mar 2022)
Grammarly vs prowritingaid ProWritingAid VS Grammarly:  When it comes to English grammar, there are two Big Players that everyone knows of: the Grammarly and ProWritingAid. but you are wondering which one to choose so here we write a detail article which will help you to choose the best one for you so Let's start What is Grammarly? Grammarly is a tool that checks for grammatical errors, spelling, and gives you comprehensive feedback on your writing. You can use this tool to proofread and edit articles, blog posts, emails, etc. Grammarly also detects all types of mistakes, including sentence structure issues and misused words. It also gives you suggestions on style changes, punctuation, spelling, and grammar all are in real-time. The free version covers the basics like identifying grammar and spelling mistakes whereas the Premium version offers a lot more functionality, it detects plagiarism in your content, suggests word choice, or adds fluency to it. Features of Grammarly Spelling and Word Suggestion: Grammarly detects basic to advance grammatical errors and also help you why this is an error and suggest to you how you can improve it Create a Personal Dictionary: The Grammarly app allows you to add words to your personal dictionary so that the same mistake isn't highlighted every time you run Grammarly. Different English Style: Check to spell for American, British, Canadian, and Australian English. Plagiarism: This feature helps you detect if a text has been plagiarized by comparing it with over eight billion web pages. Wordiness: This tool will help you check your writing for long and hard-to-read sentences. It also shows you how to shorten sentences so that they are more concise. Passive Voice: The program also notifies users when passive voice is used too frequently in a document. Punctuations: This feature flags all incorrect and missing punctuation. Repetition: The tool provides recommendations for replacing the repeated word. Proposition: Grammarly identifies misplaced and confused prepositions. Plugins: It offers Microsoft Word, Microsoft Outlook, and Google Chrome plugins. What is ProWritingAid? ProWritingAid is a style and grammar checker for content creators and writers. It helps to optimize word choice, punctuation errors, and common grammar mistakes, providing detailed reports to help you improve your writing.  ProWritingAid can be used as an add-on to WordPress, Gmail, and Google Docs. The software also offers helpful articles, videos, quizzes, and explanations to help improve your writing. Features of ProWriting Aid Here are some key features of ProWriting Aid: Grammar checker and spell checker: This tool helps you to find all grammatical and spelling errors. Find repeated words:  The tool also allows you to search for repeated words and phrases in your content. Context-sensitive style suggestions:  You can find the exact style of writing you intend and suggest if it flows well in your writing. Check the readability of your content: Pro Writing Aid helps you identify the strengths and weaknesses of your article by pointing out difficult sentences and paragraphs. Sentence Length: It also indicates the length of your sentences. Check Grammatical error: It also checks your work for any grammatical errors or typos, as well. Overused words: As a writer, you might find yourself using the same word repeatedly. ProWritingAid's overused words checker helps you avoid this lazy writing mistake. Consistency: Check your work for inconsistent usage of open and closed quotation marks. Echoes: Check your writing for uniformly repetitive words and phrases. Difference between Grammarly and Pro-Writing Aid Grammarly and ProWritingAid are well-known grammar-checking software. However, if you're like most people who can't decide which to use, here are some different points that may be helpful in your decision. Grammarly vs ProWritingAid Grammarly is a writing enhancement tool that offers suggestions for grammar, vocabulary, and syntax whereas ProWritingAid offers world-class grammar and style checking, as well as advanced reports to help you strengthen your writing. Grammarly provides Android and IOS apps whereas ProWritingAid doesn't have a mobile or IOS app. Grammarly offers important suggestions about mistakes you've made whereas ProWritingAid  shows more suggestions than Grammarly but all recommendations are not accurate Grammarly has a more friendly UI/UX whereas the ProWritingAid interface is not friendly as Grammarly. Grammarly is an accurate grammar checker for non-fiction writing whereas ProWritingAid is an accurate grammar checker for fiction writers. Grammarly finds grammar and punctuation mistakes, whereas ProWritingAid identifies run-on sentences and fragments. Grammarly provides 24/7 support via submitting a ticket and sending emails. ProWritingAid’s support team is available via email, though the response time is approximately 48 hours. Grammarly offers many features in its free plan, whereas ProWritingAid offers some basic features in the free plan. Grammarly does not offer much feedback on big picture writing; ProWritingAid offers complete feedback on big picture writing. Grammarly is a better option for accuracy, whereas ProWritingAid is better for handling fragmented sentences and dialogue. It can be quite useful for fiction writers. ProWritingAid VS Grammarly: Pricing Difference ProWritingAid comes with three pricing structures. The full-year cost of ProWritingAid is $79, while its lifetime plans cost $339. You also can opt for a monthly plan of $20. Grammarly offers a Premium subscription for $30/month for a monthly plan  $20/month for quarterly and $12/month for an annual subscription. The Business plan costs $12.50 per month for each member of your company. ProWritingAid vs Grammarly – Pros and Cons Grammarly Pros It allows you to fix common mistakes like grammar and spelling. Offers most features in the free plan Allows you to edit a document without affecting the formatting. Active and passive voice checker Personal dictionary  Plagiarism checker (paid version) Proofread your writing and correct all punctuation, grammar, and spelling errors. Allows you to make changes to a document without altering its formatting. Helps users improve vocabulary User-friendly interface Browser extensions and MS word add-ons Available on all major devices and platforms Grammarly will also offer suggestions to improve your style. Enhance the readability of your sentence Free mobile apps  Offers  free version Grammarly Cons Supports only English  Customer support only via email Limits to 150,000 words Subscription plans can be a bit pricey  Plagiarism checker is only available in a premium plan Doesn’t offer a free trial No refund policy The free version is ideal for basic spelling and grammatical mistakes, but it does not correct advanced writing issues. Some features are not available for Mac. ProwritingAid Pros It offers more than 20 different reports to help you improve your writing. Less expensive than other grammar checkers. This tool helps you strengthen your writing style as it offers big-picture feedback. ProWritingAid has a life plan with no further payments required. Compatible with Google Docs! Prowritingaid works on both Windows and Mac. They offer more integrations than most tools. ProWritingAid Cons Editing can be a little more time-consuming when you add larger passages of text. ProWritingAid currently offers no mobile app for Android or iOS devices. Plagiarism checker is only available in premium plans. All recommendations are not accurate Summarizing the Ginger VS Grammarly: My Recommendation As both writing assistants are great in their own way, you need to choose the one that suits you best. For example, go for Grammarly  if you are a non-fiction writer Go for ProWritingAid if you are a fiction writer. ProWritingAid is better at catching errors found in long-form content. However, Grammarly is more suited to short blog posts and other similar tasks. ProWritingAid helps you clean up your writing by checking for style, structure, and content while Grammarly focuses on grammar and punctuation. Grammarly has a more friendly UI/UX whereas; ProWritingAid offers complete feedback on big picture writing. Both ProWritingAid and Grammarly are awesome writing tools, without a doubt. but as per my experience, Grammarly is a winner here because Grammarly helps you to review and edit your content. Grammarly highlights all the mistakes in your writing within seconds of copying and pasting the content into Grammarly’s editor or using the software’s native feature in other text editors. Not only does it identify tiny grammatical and spelling errors, it tells you when you overlook punctuations where they are needed. And, beyond its plagiarism-checking capabilities, Grammarly helps you proofread your content. Even better, the software offers a free plan that gives you access to some of its features.
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